Don’t Buy Gold, Buy Meals for Hungry Children!

Don’t Buy Gold,
Buy Meals for Hungry Children!

A leading jeweller has published today six full-page ads in a major daily paper with circulation in several states, urging buyers to grab the attractive discounts it offers.That’s a very expensive ad, but don’t bother; the gold-buyers are paying for it!

Are you buying gold today? Astrologers pronounce that this Akshaya Tritiya is very special. But do you recall any Akshaya Tritiya in recent years which did NOT have rare planetary conjunctions propitious for purchase of gold, jewels, and property. Unsurprisingly, an astrologer claims that such special planetary conjunctions are occurring on Akshaya Tritiya this year after 17 years, and the next such auspicious alignment would occur only after 27 years; and therefore, purchase of gold, property, etc. would be highly beneficial – for the buyer as well as the seller, it may be safely presumed.  

Akshaya Tritiya

Akshaya Tritiya (April 30, 2025) is a very auspicious tithi in the Hindu calendar. As per the scriptures, on this day Vishnu took the Parashuram avatar, Tretaya Yug commenced, Ganga descended on earth, Surya gifted Akshaya Patra to Yudhisthir, Veda Vyasa commenced composition of the Mahabharata, and at Dwaraka Sudama met Krishna who instantaneously removed his poverty.

On this day, many people buy gold believing that wealth acquired on this auspicious day would never decay, dwindle, or diminish. Everlasting wealth, prosperity, and happiness guaranteed!

Does it really work that way? Yes, of course! But you don’t need astrology for that prediction; simple arithmetic confirms it. If you bought 1 gram of gold on every Akshaya Tritiya for the last 25 years, your gold stock would have increased year on year. How much gold would you have now? Just add up X, Y & Z, where X is your opening stock, Y is 25 gm, and Z is additional gold that you or your spouse might have bought intermittently. If you bought 10 gm every year, add a zero to the figure at Y. See, how easy it is to predict the future correctly!

Are you happy with your present stock of gold? How do you compare with others? Well, the per capita ownership of gold in India is estimated to be 20 to 30 gm, one of the highest in the world. Judge for yourself.

Gold: Glamour & Grandeur

Gold glitters, but does it guarantee happiness? How much gold will make you happy? If you own one kilo of gold and acquire half-a-kilo more, does your happiness increase by fifty percent?

Of course, you can do a lot with gold; sleep on a golden four-poster bed, use golden cutlery for royal dining, install an ‘America’[i] in your wash-room. 

India can do more amazing things - run a gold thread around the Earth - only 608 tonnes needed for a 1 mm thick girdle. How about paving 1 km of road, 3 m wide, with a 1 mm thick layer of gold, for which only 58 tonnes of gold would suffice? It could be named Swarna Path to commemorate the Swarnim Kaal currently under way. But why just a kilometre, our gold holding could build 482 km of Golden Road. A little nod to ED can take it to 500 km. Just imagine, what a top tourist attraction that would be!

Do you know: Indians own about 25000 to 28000 tonnes of gold, and buy 700-800 tonnes every year!

But this cultural practice is problematic. Who buys gold year on year? Families who have investible surplus accumulate gold and other assets, and get richer. The poor who never buy gold, and the lower middle-class which seldom buys gold remain where they were – gold-less, gold-deprived, and gold-starved. The gap between the rich and the poor increases.

My prayers to Goddess Lakshmi to bless every gold-deprived family with a gift of at least 10 gm of 24-carat gold this Akshaya Tritiya.

Spread Happiness

How about spreading a little happiness instead of buying gold? How about feeding hungry children?

Consider this:

Estimated number of malnourished children under 5 years in India: Stunted : 42–46 million (35.5%) , Wasted : 23–25 mn (19.3%), Underweight: 38-42 mn (32.1%).

Must practise before you preach, I told myself, and made a humble donation of 4500 rupees to Akshayapatra.org[ii] to provide mid-day meals to three children for a year. How much gold could I’ve bought instead? Less than 0.5 gm!

Gold for YOU!

Not by plundering,

Disembowelling the Earth,

But by gathering atom by atom,

Gold-dust simmering in the air,

Seen only by alert, prayerful eyes;

Crafted to resplendent jewellery,

These precious words are

For connoisseur, client, customer,

YOU, Dear Reader!

On Sharing Wealth & Prosperity

Sanskrit Verse:

धनं तु भूतिहेतुः स्यात् न केवलं धारणे।

दानेन च विशेषेण तस्मात् संचितमर्पयेत्॥

Meaning:

Wealth should be a means for prosperity, not merely for hoarding. Especially through charity, one must share what has been accumulated.

From Hitopadesha:

यं ददाति स धन्यः स जीवति।

Meaning: He who gives is blessed; he truly lives.

Moral from the Jataka Commentary

न हि सो वित्तकामो यो धनं निधापेति —

संविभागी धनं करॆ, एषो वित्तस्स संयमो।

Meaning

He is not a true lover of wealth who hoards it; one who shares his wealth — he alone is a true master of riches.



[i] Italian sculptor Cattelan’s ‘America’: https://www.guggenheim.org/exhibition/maurizio-cattelan-america

 

[ii] I am neither a member of ISKCON or Akshaya Patra (NGO), but had once visited the latter’s Bhilai unit which cooked and distributed hygienic meals to school-children. I liked what I saw, and made a small contribution. Which charity to support is your call. 

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Don’t Buy Gold, Buy Meals for Hungry Children!

Don’t Buy Gold, Buy Meals for Hungry Children! A leading jeweller has published today six full-page ads in a major daily paper with cir...